{"id":5361,"date":"2018-11-07T12:42:33","date_gmt":"2018-11-07T19:42:33","guid":{"rendered":"https:\/\/www.mcgheepro.com\/?p=5361"},"modified":"2018-11-07T12:42:33","modified_gmt":"2018-11-07T19:42:33","slug":"shared-value-management-and-your-employees","status":"publish","type":"post","link":"https:\/\/www.mcgheepro.com\/2018\/11\/07\/shared-value-management-and-your-employees\/","title":{"rendered":"Shared Value Management and Your Employees"},"content":{"rendered":"

What Does Shared Value Management Mean for Your Employees?<\/strong><\/b><\/p>\n

Creating shared value is a new management strategy being embraced by many organizations in corporate America.\u00a0 According to an\u00a0article in the Harvard Business Review<\/a>,\u00a0\u201cShared value\u00a0is not social responsibility, philanthropy, or sustainability, but a new way for companies to achieve economic success.\u201d\u00a0<\/em><\/strong><\/b>By identifying solutions to social problems that will benefit a company, shared value is created, making this management strategy a win-win for all involved.<\/strong><\/b><\/p>\n

For instance,\u00a0Novartis<\/a>, a global healthcare company,\u00a0have identified customers<\/a>\u00a0in the Niger Delta without access to healthcare and have created a variety of affordable medicines for the health issues facing the region. By identifying a solution to a social problem, Novartis is creating shared value. The customers win with access to affordable medication and Novartis wins by expanding their market and increasing sales.<\/p>\n

Another example is\u00a0Nestle<\/a>; food giant who\u00a0has turned to shared value as one of their growth initiatives<\/a>. Nestle is focusing on three key areas: nutrition, people and environmental sustainability. By creating specific commitments to address these three areas, Nestle is creating shared value for communities across the globe and growth as a corporation.<\/p>\n

The central premise behind creating shared value is that the competitiveness of a company and the health of the communities around it are mutually dependent.\u00a0However, this principal should also extend to the employee community and the culture that is embraced within an organization.<\/p>\n

Creating a positive work culture that includes work-life balance is a way organizations can create shared value with their employees, while also increasing ROI. Many companies have not yet made the employee experience a priority and are experiencing the negative results which include low employee engagement and high turnover rates.\u00a0By establishing a culture of work-life balance, your employees will be happier, stay with the company longer and have a higher engagement rate<\/a>.\u00a0A study by the Corporate Executive Board<\/a>\u00a0found that employees who believed they had good work-life balance were 21% more productive than those that didn\u2019t.<\/p>\n

Ways to support a culture of work\/life balance include:<\/p>\n